Radio Flyer History
Almost everyone has a Radio Flyer little red wagon story. With all the changes that have occurred in most products it is surprising that the Little Red Wagon has seen almost none. The wagon available today is virtually the same as the all steel version that was introduced over 70 years ago.
The Radio Flyer Wagons
During the great depression a small company in Chicago introduced an all steel coaster wagon. That the Little Red Wagon known as The Radio Flyer is almost the same as it was when displayed at the1933 Worlds Fair. Even in these high tech days almost all of us can tell a Radio Flyer little red wagon story.
Even though the Radio Flyer Company makes, tricycles, bicycles, scooters and spring horses, it is still the leading producer of wagons. Today the Radio Flyer Company dominates the field with 80% of the wagon market.
The story of Radio Flyer is a great American success story that began in 1917 when an Italian immigrant and cabinetmaker named Antonio Pasin introduced his Liberty Coaster wagon. He had limited success with the early wagon but was encouraged enough by the public’s response to it to start the Liberty Coaster Company in 1923. This wagon was in some early Little Rascals movies.
Pasin named his first coaster wagons, Liberty Coaster, after the Statue of Liberty, one of the first sights he saw as he entered the United States. His first product offered to the American public was fueled by a desire to provide every boy and every girl with something his own family could never afford for him to have as a child back in Italy. The Liberty Coaster was built of wood with metal wheels; it was simple, high-quality and a reflection of what the toy market wanted.
This theme of simple high quality was maintained with the introduction in1927 of the first steel wagon – the Radio Flyer which has changed only to improve quality and manufacturing. Pasin named the Radio Flyer after his and America’s two main fascinations of the time – the radio and airplanes. The bright-red wagons have meant much generations of American families.
It is no surprise that the sales of Little Red Wagon Radio Flyers are better than ever in this recessionary time. Even during the Great Depression, Radio Flyer produced up to 1,500 Radio Flyer Wagons
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